GroundTruth

GroundTruth is an autonomous data verification workspace that continuously audits and maintains trust in B2B company data.

Users upload a CSV containing company records, and a team of specialized AI agents begins investigating each row in real time.

The workflow starts with a Mapping Agent, which analyzes incoming fields and identifies missing, stale, or low-confidence information. A Research Agent then gathers supporting evidence from public sources such as company websites, business directories, and other available signals. An Identity Resolution Agent determines whether the discovered sources actually refer to the same company and eliminates ambiguous matches.

Once evidence is collected, a Verification Agent compares all available sources, identifies contradictions, highlights inconsistencies, and determines whether the existing database value is still trustworthy. A Trust Agent evaluates every field independently and generates a field-level confidence score along with a transparent explanation of its reasoning.

Finally, a Steward Agent produces a Data PR (Pull Request for Data), recommending one of four actions:

• Accept the current value
• Approve a suggested update
• Escalate for human review
• Contact the company directly

GroundTruth exposes the full investigation process through a live agent workflow UI. Users can watch agents collect evidence, evaluate trust, reconcile conflicting information, and make recommendations in real time. Every decision includes source attribution, reasoning traces, trust scores, and recommended next steps.

GroundTruth is designed for RevOps, SalesOps, market intelligence, enrichment providers, and data operations teams that need reliable company intelligence without relying on manual spreadsheet cleanup and endless record verification workflows.

Instead of simply adding more data, GroundTruth helps organizations understand what data can actually be trusted.